A campaign that reinforces Vozinha's position above most Brazilian clubs on Instagram
Cape Verde goalkeeper Vozinha has managed to achieve massive social media fame, with his following surpassing that of many Brazilian clubs thanks to a CazéTV campaign.
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CazéTV's social media promotion campaign for Cape Verde goalkeeper Vozinha has been a huge success, with his Instagram following reaching 12.1 million. To illustrate the size of this fanbase, the goalkeeper is only beaten by a few of the bigger clubs in Serie A, with Flamengo and Corinthians both having a larger following. Despite this fame, Vozinha remains far behind Cristiano Ronaldo, who is considered the most followed athlete in the world, along with Lionel Messi and Neymar.
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